Vicki Millen

March 28, 2019

Marketing, Business Development, Strategy, Sales

Understand marketing and stand out from the crowd

Vicki Millen

March 28, 2019

Marketing, Business Development, Strategy, Sales

Understand marketing and stand out from the crowd

Confused about how to stand out from the crowd?

I loved this jargon free definition of marketing by serial entrepreneur Allan Dib…

Vicki Millen

March 20, 2019

Customer relationships, Marketing, Communication, Strategy, Sales

Create more referrals

Vicki Millen

March 20, 2019

Customer relationships, Marketing, Communication, Strategy, Sales

Want to create more referrals?
When starting out you’ve got to be specific… it’s easier and things move faster. Why? It’s simpler – People can quickly get ‘Who you are, what you do and how to send people to you

Vicki Millen

March 19, 2019

Marketing, Performance, Revenue, Sales, Strategy, Business Development

Build your market niche

Vicki Millen

March 19, 2019

Marketing, Performance, Revenue, Sales, Strategy, Business Development

What do you do if your market gets too crowded? Create yourself a sub-niche… Solve a specific problem within your specialty – you can then “be known for that”

Vicki Millen

March 16, 2019

Performance, Marketing, Strategy, Revenue, Business Development

Generate recurring revenue

Vicki Millen

March 16, 2019

Performance, Marketing, Strategy, Revenue, Business Development

What is a membership site or subscription model? Could this model work for you?

Vicki Millen

March 12, 2019

Customer relationships, Influence, Marketing, Communication

Communicating with influence

Vicki Millen

March 12, 2019

Customer relationships, Influence, Marketing, Communication

When seeking to co-create a solution don’t ask for opinions, ask for advice as it creates more of a partnership role; rather than a critic you get a collaborator and the information is likely to be more constructive

Vicki Millen

March 9, 2019

Customer relationships, Marketing, Influence, Communication

Connecting with your customers

Vicki Millen

March 9, 2019

Customer relationships, Marketing, Influence, Communication

People determine what’s important to them in any given situation… eg price, quality, timeliness.

Here are two ideas for you to be mindful of when seeking to influence customers to your product or service.

Vicki Millen

March 6, 2019

Marketing, Strategy, Customer relationships

The importance of showing up

Vicki Millen

March 6, 2019

Marketing, Strategy, Customer relationships

Marketing takes time and patience.

You need to show up for more than 5 minutes before you ask for a sale. Build a rapport with your audience, show you bring value to them, earn their trust. Only then can you ask

Vicki Millen

March 5, 2019

Marketing, Strategy, Customer relationships

Who is your ideal customer?

Vicki Millen

March 5, 2019

Marketing, Strategy, Customer relationships

Figure out who your ideal customer is – you can then figure out where you might find them, and how you want to connect with them.

Vicki Millen

February 16, 2019

Marketing, Strategy

Practicing what I preach

Vicki Millen

February 16, 2019

Marketing, Strategy

Marketing is something that we are often too busy for or simply don’t know where to start, but it doesn’t have to be complex. The first important step involves getting clear on who your ideal clients are. Once you know this, you can determine where to find them and the best avenue to reach them.