The 4D’s for a sustainable business
Where do you focus your energy to make your business more sustainable?
According to bestselling author Mike Michalowicz there are four D’s critical to the success of your business
1. DOING – The activity of providing the service or benefit to the customer, and anything that moves the business forward eg marketing, financial management etc
2. DECIDING – this is important, but we need to be mindful we don’t stay stuck here… you bring on people to take on some of your load, that includes being empowered to make decisions. While they are learning it may be appropriate for them to come to you, but it is not sustainable long term.
3. DELEGATING – is not so much the assignment of task, but the assignment of outcomes… and giving the decisions to your employees. When they come to you with questions, ask them what their proposed solution is… provide them with guidelines, support them to know their boundaries and enable them to make their own decisions.
4. DESIGN – provide clarity around the vision you have for the future of your business and align employees’ goals to achieve it
To successfully grow your business, you must be mindful of not getting stuck in the first 3 D’s and consciously make time for DESIGN.
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If you would like further information or to arrange some support in building this skill please don’t hesitate to contact me. I look forward to helping you build your success your way.
Yours in success,
Vicki
