Practicing what I preach

Practicing what I preach

Marketing is something that we are often too busy for or simply don’t know where to start, but it doesn’t have to be complex.  The first important step involves getting clear on who your ideal clients are.  Once you know this, you can determine where to find them and the best avenue to reach them.

Setting and achieving goals

Setting and achieving goals

A useful tool to set clear goals, is the SMART method (Specific, Measureable, Achievable, Realistic and Time-limited).  It brings structure and trackability into your goals and objectives, instead of vague (all-be-it good) intentions.